Law and Legal Expert

Tucson, AZ (PRWEB) November 13, 2009

Toreador, LLC announces the public launch of GoMatador.com, a social networking / job search / lead generation hybrid website compiling the best, legitimate home-based business and work-from-home opportunities available.

In today’s economy, people are looking to make extra income, build up savings or replace a source of income they may have lost. Also, the current job market leaves people in all income brackets with fewer choices for traditional employment. In times like these, many people turn to non-traditional income like home-based businesses or work-from-home opportunities.

Joe Mickelson of Edinburg, Texas, was no exception. After over thirty years of executive level leadership in the newspaper publishing industry, Mickelson worried that the stalling economy and the challenges his industry is facing would render his job search for a top level publisher position difficult. He was right. Aaron and Jennifer Kirk of Tucson, Arizona, wee also feeling the sting of the economy. As entrepreneurs owning a home-office marketing and advertising company, the Kirks found that many of their clients were either going out of business or unable to afford marketing. The Kirks found they had to do twice the work to make the same living as before. They noticed that their friends and colleagues were looking for non-traditional ways to make extra money as well. This led to their conceptualization of a “job search” website for those specifically seeking a way to make extra money from home.

From these experiences, Mickelson and the Kirks, who are long time friends and colleagues, came together to create GoMatador.com – the web’s first resource for searching legitimate home-based businesses and work-from-home opportunities. Their slogan: “Take your life by the horns!”

“Our goal is to make at-home income opportunities easy to find and full of only the best, legitimate options,” says Managing Partner Aaron Kirk. “If you do a search on Google for home-based business or work-from-home, you find pages and pages of scams, while the legitimate opportunities are hard to find.” He says that while the general public is familiar browsing the traditional employment opportunities on CareerBuilder or Monster.com, GoMatador.com is simply the entrepreneurial spin of traditional job search sites such as those.

The types of opportunities a home-based business seeker can find on GoMatador.com are direct sales, affiliate marketing, home-based franchises and home-office employment. Home-based business seekers can use GoMatador.com’s search by category, location, or hobbies and interests to find a match that is right for them. By logging into a free browsing profile, users can save their favorite companies to look at later, or use GoMatador.com’s Private Messaging feature to ask for more information without having to divulge personal contact information. With the ability to learn more about companies, opportunities, and the people offering the opportunities, a home-based business seeker can compare different companies, the costs associated, and other details.

GoMatador.com is also a new venue for companies who are offering home-based business opportunities to reach their target markets. For instance, home-based franchises offer opportunities that many may consider to be too expensive. However, many home-based franchises have affordable franchise fees, reasonable royalty percentages and provide corporate support to help the franchisee become successful. Also, independent representatives of direct sales companies such as Avon or Prepaid Legal, can use a GoMatador.com personal profile to reach individuals in their area who may be interested in their opportunity.

According to a recent Direct Selling Association (DSA) report, Direct Sales is a $ 30.8 billion dollar industry with 15 million salespeople in the U.S. According to an October 23rd, 2009 article in Business Week titled “The Rise of the Homepreneur”, there are 6.6 million home-based business households that account for more than 50% of the household income.

The Managing Partners Aaron Kirk, Jennifer Kirk and Joe Mickelson have high hopes for their new website. “We believe it is the right website at the right time,” says Mickelson. “It is a new, much needed resource for two categories of people who want to find each other – those looking for a home-based financial solution and those offering a solution.” They believe that these two parties have been around for a long time, while comprehensive resources on the web have been nearly non-existent. Jennifer Kirk says, “People need to be able to easily find ways to make extra money from home. Now we are here to fill that need.”

About Us: GoMatador.com is a social networking/lead generation hybrid website designed to offer an alternative job search resource for those seeking home-based business opportunities and those offering opportunities. Like CareerBuilder for aspiring entrepreneurs, GoMatador.com provides a one-stop, side-by-side comparison of the best legitimate home-based business opportunities out there. Owned and operated by Toreador, LLC, GoMatador.com was founded in July 2009 by Managing Partners Aaron Kirk, Jennifer Kirk and Joe Mickelson.

Aaron and Jennifer Kirk have been entrepreneurs since 1999, when they owned a popular printing franchise, and have helped many small businesses grow with their home-based marketing company. Joe Mickelson comes from 30 years of executive leadership in the publishing industry. Having played a major role in industries that have been hit hard by the economy, they are passionate about home-based entrepreneurship as an effective solution for many in these economic times, and the importance of lead generation in achieving this success.

# # #

Related Prepaid Legal Scam Press Releases